Event Branding

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Event branding is an integral and important part in planning an event whether it is a meeting, tradeshow, holiday party or non-profit function.

So what exactly is event branding?

  • Using a pattern, font, image, symbol, monogram or logo for a consistent “message” throughout the entire event
  • Anything that will be recognizable as your “signature”
  • Branding is more than just a monogram or a logo
  • CONSISTENCY is key and it is all about the details
  • Leaves a lasting impression
  • Sets the tone for the event

Below, you will see a case study to highlight how The Event Group’s branded a successful event.

POLAMALU’S POLYNESIAN LUAU troy polamalu Troy Polamalu is a safety for the Pittsburgh Steelers and is highly recognized by all NFL fans for his on-field talent, off-field community involvement and hair. In Steelers’ Nation, he’s a fan favorite. Troy and his team approached The Event Group for an fundraiser that encompassed his American Samoan heritage and two beneficiaries that he’s very passionate about – The American Samoan Football Camp and military veterans.

Challenge:

  • To create a concept that included a tropical luau event with Pittsburgh Steeler Troy Polamalu.

Result:

troy polamalu polynesian luau 2013 2012 the event group pittsburgh steelers football event branding westin hotel

  • Incorporated tropical elements and colors and the identifiable visual of Troy Polamalu’s jersey number (#43) and the Steelers’ black and gold color scheme.
  • Event name: Polamalu’s Polynesian Luau
  • The logo also included a football pigskin texture in the football/oval shape.
  • The letterhead also included both elements on both sides.
  • Letterhead – Two sided; Organization mission on backside; helps brand stand out on potential sponsor’s desk when in the shuffle of other mail and papers; leaves a lasting impression

Other Branding Pieces

troy polamalu event branding pittsburgh steelers 43 black and yellow football polynesian luau 2012 2013

  • Head & Shoulders – Troy is a spokesperson for H&S, a natural fit and a sponsor for the event
  • Head & Shoulders Auction Paddles
  • Head & Shoulders Gift Bags
  • Step & Repeat
  • Little Football Menu Card Holders
  • Lei Necklaces with Event Logo
  • Steelers Players and Coaches in authentic Guayabera shirts embroidered with elements from the logo
  • Wait staff and Bartenders in tropical shirts
  • Custom Sweets and Treats Buffet with branded dessert designs

Interested in learning more? The Event Group can create a customized package based on your needs. Please feel free to contact us to set up a consultation.

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